PSYCHOSOCIAL COMPONENTS IMAGE OF A SUCCESSFUL PERSON

Abstract

The article presents the results of a psychosocial study of the semantic structure of the image of a successful person and compares its differences in individuals of adolescent and middle adulthood ages. Our research is aimed at analyzing the social-psychological components of the image of a successful personality, as it has undergone significant changes under the influence of globalization processes. The study involved 87 participants, including 47 young people and 40 individuals of middle age. The methodology of the study was based on the analysis of the psychosocial structure of success-related concepts. We identified the key attributes of a successful person that can be used in the modern world to promote socially significant achievements of an individual. The socio-psychological image of a successful person represents a generalized portrait of an individual who achieves significant results in life and is recognized by society as a role model. Such an image is formed based on a set of internal qualities that are desirable in the process of establishing social interaction. In modern society, success is a multidimensional phenomenon that includes not only personal qualities but also social achievements. The study of representations of a successful person allows for the identification of values that dominate social consciousness. The associative research allows for the reconstruction of the structure of success-related concepts based on the spontaneous responses of the respondents. As a result of comparing the obtained results of the psychosocial structure of the image of a successful person, we can draw the following conclusions. For individuals of early adulthood, success is not a process; an ordinary person can only identify certain attributes of success that have static properties, particularly quantitative ones. Adolescents believe that the image of a successful person consists of separate social-psychological traits that contribute to achieving results (are the key to success). The most prominent traits in the structure of the image of a successful person relate to social cooperation and interpersonal interaction. The study revealed two main approaches to representations of success: a process-oriented approach and a result-oriented approach. Both models coexist in the minds of respondents and may reflect socio-cultural attitudes toward the image of the “successful person”, confirming the existence of differences in worldviews among representatives of different cultural generations.